Luxury Car Hire Across Europe
At 365 Car Hire, we built our name on unbeatable value — reliable vehicles from just €5/day across Europe. But sometimes the occasion calls for something a little extra. Whether you’re planning a honeymoon along the French Riviera, attending a high-stakes business conference, or treating yourself to the European road trip you’ve always dreamed of, our luxury car hire options deliver the perfect upgrade. Same trusted service. Same transparent pricing. Just more impressive keys. This is car hire for when you want more.
When to Choose a Luxury Rental Car
There’s a time and place for a budget hatchback — but certain occasions practically demand something better. Planning a honeymoon? Imagine pulling up to a vineyard hotel in Tuscany in a sleek convertible rather than a compact runabout. For business travellers, executive car rental provides the comfort and technology to prepare for meetings on the move — arriving refreshed and professional rather than cramped and frazzled.
Then there are the drives themselves. Tackling the hairpin bends of the Amalfi Coast is unforgettable. Doing it in a powerful sports car turns a scenic drive into a story you’ll tell for years. Milestone anniversaries, milestone birthdays, a destination wedding — prestige car hire transforms the journey from A to B into a highlight of your holiday.
Luxury Car Categories Available
Convertibles and Cabriolets
There’s no better way to experience the Mediterranean than with the roof down. Our range includes iconic models like the Porsche Boxster, BMW Z4, and Mercedes SL. These cars are built for coastal roads — the sea breeze, the engine note echoing off cliffs, the views that no photograph does justice. Convertible car hire in Europe is perfect for the Greek islands or the Spanish coast, turning a standard transfer into an experience you’ll actually remember.
Luxury SUVs
If your itinerary includes mountain driving, alpine roads, or simply needing space for the family and the luggage, a luxury SUV hire delivers the best of both worlds. The Range Rover, BMW X5, and Audi Q7 combine commanding road presence with superior safety systems. Ideal for ski trips to the Swiss Alps, touring Dalmatia’s rugged coastline, or covering serious distances in comfort.
Executive Saloons
For long-distance comfort and understated professional style, executive saloons are the gold standard. The Mercedes E-Class, BMW 5 Series, and Audi A6 offer superior soundproofing, advanced navigation, and the kind of ride quality that makes motorway touring genuinely enjoyable. Top choice for corporate travel, airport transfers, and anyone who values arriving without the aches.
Sports Cars
For the bucket list drivers, we offer high-performance sports car rental in Europe. Drive a Porsche 911 through the winding passes of the Dolomites, or along the Corniche road in the South of France. These are high-demand models — availability varies by season and location, so book well in advance to secure the keys you actually want.
Top Destinations for Luxury Car Hire in Europe
Europe is the world’s best playground for premium vehicles, and our network covers the most sought-after locations. The Spanish coast — from Barcelona down to Marbella — is ideal for open-top driving. The French Riviera, with Nice, Cannes, and Monaco, is the spiritual home of premium car rental, where the scenery matches the sophistication of the car.
In Italy, the Amalfi Coast demands a responsive vehicle to handle its dramatic curves, while the Dolomites reward anyone in a capable sports car or luxury SUV. The Swiss Alps are natural territory for a powerful 4×4. Further east, Croatia’s Dalmatian Coast offers stunning sea views best enjoyed roof-down, and the Greek islands provide the perfect backdrop for a stylish island-hopping trip.
How Much Does Luxury Car Hire Cost in Europe?
Our budget options start at €5/day — but luxury car hire naturally commands a higher rate given the vehicle value. Through 365 Car Hire, premium vehicles start from around €35/day. Final pricing depends on the category, location, season, and rental duration. An executive saloon in the off-season is a genuine bargain. A convertible Porsche in July will cost more — but it’s worth it.
Booking early is the most reliable way to secure a premium vehicle at a competitive price. We work with trusted local partners to ensure our rates remain transparent and fair compared to going direct — no surprises at the desk.
Requirements for Renting a Luxury Car
Renting a high-value vehicle comes with slightly stricter criteria than a standard economy car. Requirements vary by provider and country, but generally expect the following:
- Minimum age: Most luxury vehicles require drivers to be at least 21. High-performance sports cars often require 25+.
- Driving licence: A full, valid driving licence held for a minimum of 1 year. Non-EU licence holders should check if an International Driving Permit is required.
- Credit card: A credit card in the main driver’s name is mandatory — debit cards are rarely accepted for premium categories.
- Security deposit: Expect a hold on your credit card ranging from €1,000 to €3,000 depending on the vehicle class.
- Insurance: Comprehensive coverage is strongly recommended. Check your options carefully at booking — the deposit amount can often be reduced with full CDW coverage.
Why Book Luxury Car Hire Through 365 Car Hire?
Choosing a premium car shouldn’t mean dealing with premium headaches. We bring the same philosophy to our luxury fleet as we do to our budget cars:
- 50+ European locations — major airports, resort towns, city centres across the continent
- Transparent pricing — what you see is what you pay, no surprise fees at the desk
- English-language support — straightforward assistance before and during your rental
- Compare multiple options — search premium vehicles across locations to find the right car for your trip
- Budget and luxury in one place — whether you want €5/day economy or €150/day sports car, we’ve got both
Browse all available vehicles and filter by category to find the right car for your occasion.
Frequently Asked Questions
What is the cheapest luxury car hire in Europe?
Luxury car hire in Europe starts from around €35/day through 365 Car Hire. Executive saloons — Mercedes E-Class, BMW 5 Series, Audi A6 — are typically the most affordable entry point into the premium category. Booking early and avoiding peak summer months will always secure the best rates. Convertibles and sports cars carry a higher premium, especially in July and August.
Do I need a special licence for luxury car hire?
No special licence is required. A standard full driving licence is sufficient for most luxury and premium vehicles. You must have held the licence for at least 1 year. If travelling from outside the EU, check whether an International Driving Permit is required in your destination country. Some high-performance sports cars have stricter age and experience requirements — always verify at the time of booking.
Can I hire a convertible for a road trip in Europe?
Absolutely. Convertible hire is one of the most popular categories across the Mediterranean. The French Riviera, Italy’s Amalfi Coast, and Croatia’s Dalmatian Coast are spectacular in a cabriolet. Popular models include the Porsche Boxster, BMW Z4, and Mercedes SL. Convertible availability fills fast in peak season (June–August) — booking months in advance is strongly recommended.
Is luxury car hire available at European airports?
Yes — premium vehicles are available at major European airports including Barcelona, Nice, Rome Fiumicino, Dubrovnik, Santorini, and Zurich. Airport collection is the most convenient option for most travellers, letting you pick up the car immediately on arrival. City centre collection is also available in most locations.
What deposit is required for luxury car hire?
Security deposits for luxury vehicles are higher than standard rentals — typically a pre-authorisation hold of €1,000 to €3,000 on your credit card, depending on the vehicle class. The deposit is held rather than charged, and released back to your card after the vehicle is returned undamaged. Taking out full collision damage waiver (CDW) insurance can reduce the deposit amount with some suppliers.
Ready to upgrade your drive? Browse all luxury cars across Europe and find your perfect vehicle.